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Smart’s Red Mobile launches own unlimited service.

Smart’s Red Mobile launches own unlimited service
By Mary Ann Ll. Reyes (The Philippine Star) Updated March 06, 2010 12:00 AM

MANILA, Philippines – Smart Communications’ Red mobile brand has launched its own unlimited service to cater to the needs of mobile users using two SIM cards.

Red Mobile’s unlimited service will enable users of the second SIM market to make unlimited Red-to-Red calls and texts, and to send free text messages to all mobile networks for as low as P25. The new service will be available starting this month and will not require any changes in SIM or cell phone number.

“Filipino mobile lifestyles are changing. A segment of mobile phone users now have second mobile subscriptions which they use for their calling circles. Backed by the nation widest network of the country’s leading wireless services provider, we are making Red Mobile services more accessible, more relevant and more affordable for the increasingly mobile Filipino,” Smart wireless consumer division head Danilo Mojica said.

Subscribers on the Red Mobile network will be able to avail of the service by simply purchasing loads for unlimited calls and texts which come in three denominations. The first denomination—P25, offers one day of unlimited calls and texts to any subscriber on the Red network anywhere in the country, at any time of the day. It also comes with 60 free text messages to all networks. 

Another variant, the Red Mobile unlimited P125, offers seven days worth of calls and texts—effectively reducing the cost to as low as P18 for a whole day of unlimited calling and texting to any Red Mobile number. It also comes with 300 free text messages to all mobile networks. The third denomination—P500, offers 30 days of unlimited Red-to-Red calling and texting, and 1,000 free text messages to other networks.

Red Mobile’s free text offering is valid until May 31, 2010.

“The consumer stands to gain from our newest network offering which combines Red Mobile’s attractive call rates and services with Smart’s telecommunication infrastructure, network coverage, call quality, and load distribution channel. Through Red Mobile’s unmatched value proposition of affordability and ubiquity, we will once again succeed in transforming the Philippine mobile landscape,” Smart marketing head Annie Naval said.

For his part, Red Mobile marketing head Guido Zaballero noted that the new service unlimited is their response to the clamor for more value-for-money packages and nationwide coverage to meet the varying communication needs of their subscribers.



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